Welcome to

Nuuk, Greenland

Nuuk is the capital of Greenland, balancing commerce and culture with fresh air and stunning views. Nuuk’s embrace of both the traditional and modern ways can be seen in the city’s dynamic cultural life and way of life. Nuuk has approximately 16,800 residents.

While Nuuk hosts a distinctly urban feel (despite its small population), nature is never far away. The iconic mountains of Quassussuaq/Lille Malene and Ukkusissat/Store Malene can be tackled on a hike just outside of downtown.

Nuuk means “the headland” in the Greenlandic language. The city lies on a large peninsula – hence the name – at the mouth of the vast fjord system “Nuup Kangerlua” (Nuuk Fjord). The fjord system is the second largest in the world and exploring it will leave you breathless. After departure from Nuuk Harbour, it doesn’t take long to reach the fjord system with its true wilderness of snow-capped mountains and barren islands.

Nuuk is also the oldest established city in Greenland. It was founded in 1728 by the Danish-Norwegian missionary Hans Egede after he left his first settlement at the nearby “Island of Hope”. Hans Egede’s House still stands to this day, at the very same spot where he rebuilt it in Nuuk, in the idyllic area near the old town in the colonial harbour. The house is now used by the Government of Greenland to host special events and honored guests.

Helpful websites:



Nuuk Hot List 🔥

6 local suggestions for what to do when you get a free minute in the Arctic metropolis  →  READ HERE

Check our


Monday, September 18th – Arrival Day


Arrivals during the morning and afternoon.
Pick-up at airport and harbour and transfer to accommodation.

08.00 – 17.00

Accreditation for all participants
Venue: Hotel Hans Egede, Lobby

18.30 – 19.00

Bus transfer to Katuaq Cultural Centre from Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels
Please note: No bus transfers from accommodation within walking distance

19.00 – 21.00

Welcome Reception
Venue: Katuaq, Greenland Cultural Centre


Bus transfer to Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels
Please note: No bus transfers from accommodation within walking distance

Here you can download the programme (in PDF format)

Tuesday, September 19th – Conference and Networking Day

08.00 – 08.30

Bus transfer to Hotel Hans Egede Conference Center from Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels
Please note: No bus transfers from accommodation within walking distance

08.30 – 08.35

Welcome by the Director of Visit Greenland

08.40 – 09.35

Transformational Travel
Keynote speech by Michael Bennett, Ed.D. and Jake Haupert, Founding members of the Transformational Travel Council

09.35 – 10.00

Coffee break and Refreshments

10.00 – 10.20

Visit Greenland Presentation

10.20 – 10.40

Visit Faroe Islands Presentation

10.40 – 11.00

Promote Iceland Presentation

11.00 – 11.05

Introduction to Sessions and Room Assignments

11.15 – 12.00

Sessions (see below for descriptions and room assignments)

12.00 – 12.15

Go to Lunch or your Colourful Nuuk Adventure meeting point
Lunch: Hotel Hans Egede restaturant, 5th Floor

12.15 –

Colourful Nuuk Adventures
Venue: Check your individual assignment for location, start and finish

16.00 – 20.00

Suppliers Only: Booth set-up
Venue: Inussivik

Here you can download the programme (in PDF format)

Wednesday, September 20th – Trade Show, Press Meeting and Gala Dinner

07.30, 08.00

Bus Transfers to Inussivik from Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels

07.30, 08.10

Bus Transfers to Inussivik from Hotel Hans Egede

07.30 –

Trade Show venue open
Venue: Inussivik

08.30 – 12.05

B2B meetings

10.00 – 12.00

Press Meeting: Q&A for International and Domestic Press
Venue: Katuaq, Greenland Cultural Centre


Bus Transfers to Lunch

12.15 – 13.00

Venue: Katuaq, Greenland Cultural Centre


Bus Transfers to Inussivik

13.25 – 17.00

B2B meetings


Bus Transfer to Hotel Hans Egede


Bus Transfer to Hotel Hans Egede, Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels


Bus Transfer to Hotel Hans Egede, Hotel Seamans Home and MS Sarfaq Ittuk


Bus Transfer to Gala Dinner from Inuk Hostels, Hotel Seamans Home and MS Sarfaq Ittuk


Bus Transfer to Gala Dinner from Hotel Seamans Home and MS Sarfaq Ittuk

19.00 – 19.30

Welcome drinks at Conference Center, Hotel Hans Egede

19.30 – 01.00

Gala Dinner


Bus Transfers to Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels


Bus Transfers to Hotel Nordbo, Hotel Seamans Home, MS Sarfaq Ittuk and Inuk Hostels

Here you can download the programme (in PDF format)

Thursday, September 21st – Departure day

Morning/afternoon: Departures during the morning and afternoon via airplane

Bus Transfer to Nuuk Airport, according to Bus Schedule (TBA)

Here you can download the programme (in PDF format)



Following the Keynote and Country Presentations you have the opportunity to choose between three different 45 min. sessions. You can only choose to participate in one session.

Each session will start with presentations followed by a chance for all participants to ask questions or join the discussion.

The sessions for the VNTM 2017 Conference have the following topics:

  1. Tools provided by the Tourist Boards for Operators
  2. Safety and Quality Standards
  3. Market Research and Statistics – What’s in it for you?

For now, please choose the one session you would like to participate in. Kindly make a note of its Session Number, as you will need to enter this number when you register. You should only consider yourself confirmed for a session once you have received a confirmation email.

Tools provided by the Tourist Boards for Operators | 45 min

During this session you will get an overview from the Icelandic, Faroese and Greenland Tourist Boards on which supportive tools, you as an Operator have access to.

Following the overviews, there will be opportunity to sit with representatives from each Tourist Board and be informed on how to access specific tools, such as photos, content, press- and fam trips and more.

Location: Conference Room 12, 1st Floor

Safety and Quality Standards | 45 min

Tourism is growing in the North Atlantic region, which means more travelers exploring our beautiful nature. What do we do to keep them safe? This session will give your perspectives from stakeholders in the industry about safety and quality standards. Examples on how the issues are handled by tour operators and what international agents are looking for when choosing destination and tour operators.

Location: Conference Room 10, 1st Floor

Market Research and Statistics – What’s in it for you? | 45 min

In this session we will look at how market surveys and statistics may be used as effective tools in the planning of marketing concepts and product development.

We will draw from the NIT Market Surveys and examples from the Greenland segmentation and content production.

There will be time for discussion and questions.

This session is led by Ulf Sonntag, Associate Director and Head of Market Research at

NIT, the Institute for Tourism Research in Northern Europe.

Location: Conference Rooms 20-22, 2nd Floor

VNTM 2017’s

Keynote Speakers

We are pleased to welcome Jake Haupert and Michael Bennett, Ed.D., two of the founding members of the Transformational Travel Council (TTC), as the keynote speakers for VNTM 2017.

Transformational travel is any travel experience that inspires people to make meaningful changes in their lives, and thus, TTC puts the utmost importance on the principles of mindfulness, openness and intentionality with respect to travel.

Together, Jake and Michael will introduce the fascinating concept of transformational travel and will challenge you to evaluate your own travel experiences and what made them significant or not. Finally, they will give their analysis on what strengths the Faroe Islands, Greenland, and Iceland have that make our lands transformational destinations for your guests.

Keynote Speaker

Michael Bennett, Ed.D.

Michael Bennett, Ed.D.

Michael is a seasoned traveler, life/career coach, accidental entrepreneur, and Brussel sprout enthusiast who has dedicated his life to helping others transform theirs through travel. Inspired by his own life-changing travel experiences and a personal struggle to find meaningful work, Michael’s doctoral dissertation explored transformational learning through adventure travel experiences.

Get to know Michael in this candid interview.

Keynote Speaker

Jake Haupert

Jake Haupert

Jake Haupert is the charismatic founder and leader of Evergreen Escapes International, a Washington State-based adventure travel company that gives guests the opportunity to closely experience the nature and culture of countries throughout Africa, Central and South America, and the Arctic through active holidays.

Read this interview with Jake on how to travel like a HERO.

VNTM 2017

Colourful Nuuk Adventures


Colourful Nuuk Adventures is a brand new element to Vestnorden Travel Mart.

All Buyers and Suppliers get the chance to break free from appointment-mode on Tuesday 19 September and discover our capital city, Nuuk, for the afternoon. These Colourful Nuuk Adventures are free experiences included in the conference registration fee.

There are over 20 Colourful Nuuk Adventures to choose from, and they run the gamut from sailing to remote huts in the fjord to trying your creative hand at making a piece of the traditional national costume to touring museums. It is up to you to choose the one adventure that best suits your personal interests.

Colourful Nuuk Adventures

Colourful Nuuk on social media:
What are

B2B meetings

B2B meetings are pre-arranged, targeted appointments, dedicated to get buyers and suppliers to meet. B2B meetings are a simple, efficient and pro-active way of working. By targeting the right participants at Vestnorden Travel Mart, our B2B meetings help you to maximize the impact of your participation and increase your chances of making high-quality business connections.

Through our interactive booking platform, registered participants will be able to pick out relevant contacts and request meetings in advance. Individual meeting schedules will then be designed according to each participant’s choices. Each participant has a maximum of 20 B2B meetings.

B2B meetings

How to sign up?

Introduce your company by filling in the product manual form during your registration. Ensure you include your general information, development focus, current projects and research interests.

A few weeks before the trade show, you will have access to an online catalogue displaying presentations from all of the companies participating at the Vestnorden Travel Mart (buyers and suppliers).

Using the B2B meetings platform, select the contacts you wish to meet, indicate your availabilities on your schedule and validate requests from companies wishing to meet you. You will receive your personalized targeted schedule during the week leading up to the show.

B2B meetings

When to sign up?

The appointments system will open September 4th for buyers and September 7th for suppliers and will end on September 11th, 2017. All participants will receive an email notification when the system opens and bookings procedures will be included.